Arthur is a world class marketer and business veteran from United States with decades of experience in selling consumer products and creating new markets and sales channels for them. His ideas have resulted in sales of many hundreds of crores worth of consumer products in U.S., Canada and Europe over the last 26 years and his knowledge in the space of rapid business growth is valuable.
His specialties include USP development and implementation, sales & marketing, strategic planning, advertising, packaging and sales material creation/revamping, direct response, dealer turn-key system development, and other areas of business and channel growth.
He was a true pioneer in the electronic dictionary and electronic educational aid industry in 1980s and 1990s and those industries are still thriving thanks to his unique vision. He is the founder and current CEO of several very successful U.S. and Canadian companies in the health products industry. Simultaneously, he is now helping Learnpedia to adapt many of the proven-successful U.S. marketing ideas and techniques to the Indian market.